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  • Other-Selves drops ALL its social media presence.

    From Arelor@VERT/PALANTIR to All on Tue Apr 23 07:42:11 2024
    Hello there!

    I know this subject has been beating to death already, but I received a newsletter email which brought it up and I thought it was kind of relevant.

    Other-Selves is small RPG publisher in Spain that carries some reputable games. The RPG sector, like the boardgame industry, leans very heavily on community-building to survive. What I mean is they depend on online marketing campaigns and crowdfuding to fuel and distribute their projects.

    Well, Other-Selves has just annouced they are ceasing their social media presence altogether.

    They gave a very detailed explanation of their reasons, but the summary is: social media is no longer increasing sales (and hasn' for years) and it takes a lot of time to maintain. THey could use the time to produce more stuff rather than maintin something thad does not work, so off-the-cliff social media goes.

    It is kind of interesting because such a move would have been unthinkable 6 years ago.

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  • From Nightfox@VERT/DIGDIST to Arelor on Tue Apr 23 09:32:12 2024
    Re: Other-Selves drops ALL its social media presence.
    By: Arelor to All on Tue Apr 23 2024 07:42 am

    Well, Other-Selves has just annouced they are ceasing their social media presence altogether.

    They gave a very detailed explanation of their reasons, but the summary is: social media is no longer increasing sales (and hasn' for years) and it takes a lot of time to maintain. THey could use the time to produce more stuff rather than maintin something thad does not work, so off-the-cliff social media goes.

    It is kind of interesting because such a move would have been unthinkable 6 years ago.

    Did they say what other places they advertise that are working better for them than social media?

    Nightfox

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  • From MRO@VERT/BBSESINF to Arelor on Tue Apr 23 18:45:03 2024
    Re: Other-Selves drops ALL its social media presence.
    By: Arelor to All on Tue Apr 23 2024 07:42 am


    It is kind of interesting because such a move would have been unthinkable 6 years ago.


    they could at least post news on twitter/x
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  • From Arelor@VERT/PALANTIR to Nightfox on Wed Apr 24 17:02:14 2024
    Re: Other-Selves drops ALL its social media presence.
    By: Nightfox to Arelor on Tue Apr 23 2024 09:32 am

    Did they say what other places they advertise that are working better for them than social media?

    They did not say, but I think they do a bunch of presential advertising (attending conventions and such) which is how small RPG publishers tend to reach book stores and gaming clubs.




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